EVBC HQ Status Report - like an 8-k for your liver!

Greetings, fellow brew-thusiasts! We here at the East Village Brewing Company could not be happier with our friggin' awesome Poppin Bottles party last Thursday evening! To all those who attended, your Brewmasters once again wish to extend a drunken thank you in the form of an increasingly complicated fist bump/handshake.

To all those who did not make it, either due to waning fan-dom or to waxing work loads, fear not - Brewmaster Marshall and I were so impressed with how well round one went that we're hotly anticipating a Poppin Bottles redux in early January. Now that the last of the Stuy Town Nut Brown bottles from our uber-successful roll-out party last Thursday have been cleared and the counters of EVBC HQ finally wiped down to make room for bags of Chinese take-out and empty hummus containers, we can turn our attention to things to come - in other words, a bit of a 'how we doin' status report.

1. "Jeez guys, this isn't the worst beer I've ever had!" - Thanks! Yes, its true, people seemed to actually LIKE the beer! That warms our East Village hearts...we want to do our brand proud, after all. General consensus is that we had pretty well approximated a Newcastle-style flavor and consistency, which was the overall goal. Mission accomplished!

2. "So when the hell is my next batch ready?" - Keep your pants on, drunky, it'll be all set right in time for B.M.'s birthday in early January! Remember, you NEVER ask a Brewmaster his age... but to give you a hint, he's turning 20-beautiful. We moved the Irish Red ale we've been working on over to the secondary fermenter just this past weekend and it's lookin mighty fine. Avenue A-le is go - Mission accomplished!

3. "Brewmaster Eric, we find your blog to be thoroughly entertaining and we love being a fan of the EVBC on Facebook. You provide me with some awesome brewing knowledge while at the same time engage me intellectually and emotionally with your heartsome discourse." Didn't really hear a question in there, but thanks! We love having all you Tastemasters and Tastemistresses along for the ride... In fact, we're right up to nearly 80 fans on Facebook! I'd love to get up to 100 by the New Year's Eve EVBC Holiday Party so our marketing team will have something to celebrate. Our latest buzz-media attacks have been slow to grow (Twitter fail!) and they're feeling sad. So, tell your friends, tell your loved ones, and tell those extended network people who honestly just love posting shit in their Facebook page to sign up by searching for us at 'East Village Brewing Company'. Together WE CAN hit 100 fans by New Years! Mission Accomplished!!!

Let's get Topical, Topical...I wanna get Topicaaaaal!

Brewmaster Marshall and I consider ourselves men about town... Sure, we're busy bees with all the normal goings on but we're nothing if we don't keep up with pop culture. Whether we're attending super fly dj parties in Billyburg or getting in touch with the 'normals' at the Jimmy V basketball classic at MSG, we're dope mother f-ers. That's why I keep my finger on the pulse of the city...you know, make sure it feels ok, send it funny text messages like "where r u, iz in ur kizchn, eatsin ur pad tie!" or just staring at it longingly through the window with some sweet night vision goggles I picked up on eBay. You know, cause we're cool and junk.

And everyone in the know makes sure to check their NYAM Bits O' Buzz column cause that's where the hottest of the hot get their info. Needless to say, I was pretty cheesed off when I saw that Tila Tequila made it back into the headlines but our awesome Poppin' Bottles party didn't get any coverage! Tila's gone from MySpace hottie to boob tube superstar to Shawn Merriman lawsuit maker to virtual obscurity, but she's back and she's gettin hitched. Anyways, we here at the East Village Brewing Company wish her and her new partner-to-be all the best - we're just bitter we got snubbed AGAIN by the free commuter news dailies. The good news however is that EVBC breaks open its first batch of Stuy Town Nut Brown this evening, 8pm at EVBC HQ!! Even if it's not news that's fit to print, its surely worth blogging about!

Nearly as exciting? I think B.M. and I will be entering this Saturday's 'Best Dance Crew' open calls and we need a few pop-n-lockers to help round out the team. I can do a pretty sick head spin, and I was an underprivileged youth who found that through dancing I could save my embattled community center from the sinister grasp of some local business developers. Marshall can literally do two flips in the air from the second position while wearing his sweet Air Force Ones that he scammed off the back of a truck. We'll probably need a couple sassy ladies and at least one break dancing Asian dude to pull this off. Jinwoo, looking in your direction buddy...

So come one, come all - EVBC Poppin Bottles Party/Dance Crew Tryouts, Tonight at 8pm!