WAR!

"Anybody can become angry -- that is easy, but to be angry with the right person and to the right degree and at the right time and for the right purpose, and in the right way -- that is not within everybody's power and is not easy." Aristotle

Tastemasters! A challenge has been issued...our beloved East Village Brewing Company attacked. The sanctity of our union assaulted. The loathsome curs at the Oregon based brew company known only as "Alameda" have stumbled into a minefield they could not have possibly foreseen. For months now our motley crew desired a land of opportunity and prosperity for Brewmasters of all generations to come together and as one create a greater class of brew-thusiast, the likes of which the world has never before known. But alas, the road to greatness is fraught with disaster and the first road block to happiness, arisen. Alameda has seen fit to create a seasonal brew they call "East Village Amber".

Sure, they are an established and respected brew pub. Sure, they operate on the west coast and have little to no overlap with our desired market share. And sure, their yelp.com post speaks nothing but the the finest of their character and service - but their spiteful moniker mocks our every step. From hells heart, the stab at us. Lightly we shall not take their affront to the EVBC lifestyle! East Village awesomeness is ours to enjoy, nay, our birthright!

Fear not, my darlings, for ours is a love borne of devotion and faith. Brewmaggedon 2009 saw the inception of the upstart local brew crew empowered by the desire to run with the big dogs. Through our fandom on Facebook and followship here in the blogosphere, our verein is steeled against the mordant barbs and spears of such West-Coast pretenders to the throne! With our sweet ass logo in place, Brewmaster Marshall and myself shall guide the precious flock through these troubling times. So sang the prophet Greg Graffin, "Victory! Instinct over intellect... Victory! It comes from deep inside!" Dig deep, friends, dig deep... thus begins a great brew war steeped in the classic East Coast-West Coast battlin' tradition. Alameda has called upon us to rise to greatness...they serve us with a phantom menace for the ages. Tupac to our B.I.G...Tybalt to our Romeo...Backstreet to our N'Sync (you're goddam right we get Justin).

Your devoted and faithful Brewmasters shall not sit idly by whilst our bitter rivals best us with their "actually being a brewery" status. Thus we invoke "Brewmaggedon 2 - This time, it's personal". Come Wednesday next, B.M. and I embark on our second round of brewey greatness. And just in case you get any ideas, you Alameda thugs, we're calling Marshall's DAD.

The Manhattan bound EVBC-pride train is arriving - next stop, Avenue A-le.
Cry me a river, mother f-er. Shit. Just. Got. Real.